B2B and B2C Marketing will converge when pigs are flying

Category: Non classifié(e) Published on 05 May, 2016
There's no B2B and B2C marketing convergence

There’s a brand new trendy thought stating that B2B and B2C marketing are converging. It’s amazing how mixing signals leads to this controversy and wrong belief. Gary Slack, Chairman and CEO of Slack & Company, member of Worldwide Partners (our international B2B Network) stood up against this idea in an excellent article on B2B Marketing website. Why […]

Jabra turns up the volume through Inbound Marketing

Category: Uncategorized Published on 23 Feb, 2016
Inbound B2B

Jabra: at the heart of corporate transformation and professional uses. A new approach to help decision makers in their digital transformation and I their new working uses and generate a brand preference in a fast-changing market. The issue: While launching a major technological innovation and a new positioning on unified communication and digitalization markets, how to attract […]

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