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Category: Non classifié(e)

B2B and B2C Marketing will converge when pigs are flying

Category: Non classifié(e) Published on 05 May, 2016
There's no B2B and B2C marketing convergence

There’s a brand new trendy thought stating that B2B and B2C marketing are converging. It’s amazing how mixing signals leads to this controversy and wrong belief. Gary Slack, Chairman and CEO of Slack & Company, member of Worldwide Partners (our international B2B Network) stood up against this idea in an excellent article on B2B Marketing website. Why […]

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